How to Succeed on LinkedIn and Investing in Startups

This week, I had the honor of receiving Greg Coquillo, 2-times LinkedIn top voice, experienced product manager at Amazon, and avid AI startup investor and advisor. We explore the evolution of content creation and sharing in the AI space, particularly on LinkedIn.

A Talk With Greg Coquillo

Greg shares his journey from using LinkedIn as a job-seeking platform to becoming a prominent voice in the AI community.

His initial posts, driven by curiosity and a passion for learning Python and AI, resonated with many on a similar path. This conversation offers insights into the value of sharing knowledge, engaging with a community, and the importance of authenticity in social media.

Greg emphasizes the significance of being open to learning and changing opinions based on community feedback. His consistent engagement and response to comments have helped him build a strong, interactive community on LinkedIn.

This has not only enhanced his learning but also allowed him to connect and provide value to others. He stresses the responsibility that comes with having a high-profile platform, particularly in ensuring the accuracy and potential impact of his posts.

We also discuss the challenges of content creation across different platforms. Greg chose LinkedIn over other platforms like YouTube or Twitter due to time constraints and the effort involved in creating content. He reflects on the importance of time management and balancing his professional life, family time, and personal well-being with his online presence.

This choice highlights the reality that content creators must navigate – balancing their passion for sharing knowledge with the practical aspects of content production and platform dynamics.

Furthermore, Greg and I touch on the saturation of content in today's digital landscape. The challenge for both creators and consumers is to navigate through the noise to find or provide accurate, valuable information.

We observe how platforms like YouTube can become overwhelmed with content that, while relevant in keywords, may not deliver the depth or accuracy desired by users.

This saturation not only impacts content creators' reach but also the quality of information accessible to the audience.

Of course, this is all covering only around 15 minutes of the hour + conversation we had with many topics I left off for you to tune in this week’s episode of the What’s AI podcast, like tips for AI startups, how to understand the market, knowing when to pivot and more.

This conversation with Greg Coquillo offers a behind-the-scenes look at the motivations, challenges, and strategies of content creation in the AI field. For those interested in understanding the dynamics of social media, content creation, and the AI community, this episode is a goldmine of insights.

Listen to the full episode on Spotify, Apple Podcasts or :