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From Machine Learning to a Sports Network of Millionsby@jonstojanjournalist
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From Machine Learning to a Sports Network of Millions

by Jon Stojan Journalist
Jon Stojan Journalist HackerNoon profile picture

Jon Stojan Journalist

@jonstojanjournalist

Jon Stojan is a professional writer based in Wisconsin committed...

January 30th, 2025
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Vault Sports leverages AI and affiliate marketing to transform sports betting, empowering users with data-driven insights and education. Founders Caleb Dykema and Zach Nichols grew Vault Sports from an app to a network of 7M fans, providing affiliates with innovative tools and fostering community. Their focus on scalability and education reshapes the sports betting industry for the better.
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Jon Stojan Journalist

Jon Stojan Journalist

@jonstojanjournalist

Jon Stojan is a professional writer based in Wisconsin committed to delivering diverse and exceptional content..

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STORY’S CREDIBILITY

Original Reporting

Original Reporting

This story contains new, firsthand information uncovered by the writer.

Vested Interest

Vested Interest

This writer has a vested interest be it monetary, business, or otherwise, with 1 or more of the products or companies mentioned within.


In the competitive world of sports betting, some use complex statistics and confusing systems to influence others' picks and rig the game to their advantage.


However, a growing affiliate marketing network within the sports betting industry makes the game's rules accessible to everyone. Vault Sports employs AI-driven betting tools to empower and educate betters.


Furthermore, their advanced sports betting affiliate program and dashboard make success in the sports industry an achievable dream for more entrants than ever before. With rapid user growth and a network that has reached over 7 million sports fans, Vault Sports is poised to redefine the game of sports betting for good.

An Idea to Transform Sports With Machine Learning

The story of Vault Sports began at a 2019 Christmas party attended by childhood friends Caleb Dykema and Zach Nichols. The two had always shared an interest in sports, but this party would transform passion into a business venture. Zach proposed an idea in which he would apply his AI expertise to create a tool that would empower the average sports better with data-driven insights, leveling the playing field and giving everyone a chance to succeed.


Caleb Dykema & Zach Nichols

Caleb Dykema & Zach Nichols


Caleb and Zach dedicated themselves to this new business venture. Zach turned down a coaching analytics position with the Miami Dolphins to give themselves time to develop it. Caleb left his corporate job, picking up a nightly bartending gig to keep the lights on. The pair cultivated a dedicated following through engaging content on betting strategies, bankroll management, and line analysis.


Responding to their community's needs, they developed the user-friendly Vault Sports app, which soared to the App Store Top 100 and amassed 40,000 downloads in just one NFL season.

Caleb and Zach continued to develop their idea of incorporating AI in sports betting. By 2023, they had achieved partnerships with popular influencers and betting sites. This was when they decided to pivot from a singular app to building their sports betting affiliate network. Vault Sports has become one of the fastest-growing affiliate networks in the business, reaching over 7 million sports fans in North America.


They have also obtained nationwide betting affiliate licensing to operate as a US sportsbook affiliate.


For each affiliate, Vault Sports provides a dedicated account manager for immediate assistance and an intuitive sports betting affiliate dashboard to provide clear insights into clicks, conversions, commissions, and campaign management. This next-generation affiliate marketing support allows affiliates to succeed in a small-margin industry.

A Unique Approach in the Sports Betting Industry

One factor that has allowed Vault Sports to stand out from the crowd and draw in so many fans is its unique approach to sports betting education. In contrast to the controversial sports touting practice in the industry, Vault Sports acts as a responsible betting affiliate. Their suite of sports betting technology empowers users to understand the dynamics of different bets rather than pushing specific picks.


Another key to their success has been their focus on sports betting community building and retention marketing in modern marketing channels. Caleb and Zach saw the unleveraged potential of the massive audiences on social media. Seeing this is where sports betters live, they sought to reach audiences by utilizing sports betting influencer marketing, connecting through creators and the communities that follow them.

Positioning for Future Growth and Opportunities

As Vault Sports continues to garner affiliate marketing sports fans, Zach and Caleb set their sights on what lies ahead for their growing company. Their systemized approach to operations emphasizes scalability, allowing for rapid growth while maintaining quality betting affiliate support and tools.


Prepared for future sports betting market growth, Zach and Caleb and their team at Vault Sports will continue their work in sports betting industry innovation that AI and a foundational love for the game power.

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Jon Stojan Journalist HackerNoon profile picture
Jon Stojan Journalist@jonstojanjournalist
Jon Stojan is a professional writer based in Wisconsin committed to delivering diverse and exceptional content..

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