Too Long; Didn't Read
Community builders are compounding the challenge by using too many platforms to communicate. The user experience becomes muddled and confusing, like walking through a Las Vegas casino surrounded by bells and whirring machines. Single-focus apps (like Dispo and Minutiae) are starting to pop up. They actually feel like a relief. The great decluttering has to happen on two levels. Choose a single platform, a newsletter; maybe it’s a single forum; maybe a Facebook Group just for good measure.