Too Long; Didn't Read
Modern SaaS application providers handle sensitive user information every day. It is more important than ever for web applications to adhere to the highest security standards. Customers' personal information can be used very effectively by a malicious actor if they manage to obtain it, the user data needs to be protected. Customers must have access to PII like names, emails, and phone numbers to be able to send anything of value to its users and keep them engaged. All customer data should also be backed up securely. Data loss events can be as problematic for a business as security incidents.