Welcome to "Behind the Startup," a series that brings you face-to-face with the visionaries shaping the future of technology. Today, we have the distinct pleasure of hosting Lior Aizik, Co-founder & COO of XBO.com. In a rapidly evolving crypto landscape, XBO.com stands out with its commitment to accessibility and innovation. Lior, it's a privilege to have you with us today. XBO.com XBO.com Ishan Pandey: Hi Lior, it's a pleasure to welcome you to our "Behind the Startup" series. Please tell us about yourself and what inspired you and the XBO.com team to build a platform aimed at making cryptocurrencies universally accessible? Ishan Pandey: XBO.com Lior Aizik: Thank you, Ishan. I’ve been deeply involved in fintech and trading tech for years, and one thing always stood out- crypto was evolving fast, but too many people still found it complicated, intimidating, or inaccessible. We started XBO.com with a clear mission: to build a user-friendly crypto exchange that doesn’t just serve advanced traders, but welcomes everyday users as well. We launched in 2022, not with just a whitepaper, but a working, regulated product and since then, we’ve been growing steadily while focusing on simplicity, transparency, and loyalty-based rewards. Lior Aizik: XBO.com Ishan Pandey: You've worked extensively in crypto, fintech, and trading technology. How did those experiences inform XBO.com's approach to designing both its robust mobile app and its versatile web platform, particularly in addressing common issues traders encounter? Ishan Pandey: XBO.com Lior Aizik: We built XBO.com around the user. That meant taking the best lessons from traditional trading platforms, speed, clarity, compliance and reimagining them for crypto. We made onboarding simple, built fast, intuitive UI for both desktop and mobile, and ensured a frictionless KYC and wallet setup process. At the same time, we incorporated pro-grade tools for experienced traders without overwhelming beginners. This balance is what makes us stand out. Lior Aizik: XBO.com Ishan Pandey: XBO.com emphasises democratising access to Web3. Can you elaborate on the key design philosophies and technical choices that went into creating an intuitive user experience for both retail newcomers and crypto-savvy veterans? Ishan Pandey: XBO.com Lior Aizik: Accessibility is at the core of what we do. From low minimum deposits to a loyalty program that rewards activity over volume, we’re lowering the barrier to entry. Our design philosophy is “crypto made for everyone” meaning anyone who’s used a neobank or a trading app can navigate XBO.com easily. We also integrate fiat on-ramps, offer multi-language support, and actively engage our users through community channels like Telegram and X to keep things inclusive and transparent. Lior Aizik: XBO.com Ishan Pandey: XBO.com is about to launch its native $XBO token. Beyond the direct benefits like trading fee discounts and staking rewards, how is the token strategically designed to foster mass adoption, increase liquidity, and drive sustained engagement within the XBO.com ecosystem? Ishan Pandey: XBO.com XBO.com Lior Aizik: $XBO is the utility and rewards token at the heart of our ecosystem. It powers lower trading fees, boosting EARN rewards, early access to new token listings, launchpad entries, and exclusive benefits via our tiered loyalty program. But it goes beyond just perks- the token is deflationary by design and tied directly to usage. The more users engage with XBO.com, the more they benefit from holding $XBO, helping us foster a strong, utility-driven community. Phase 1, 2 and 3 of the presale sold out fast - and Phase 4 is live now. Lior Aizik: XBO.com Ishan Pandey: XBO.com has made significant strides, including a fully regulated launch in 2023 and strategic partnerships, such as the one with the Argentine Football Association (AFA). How crucial is regulatory compliance and these high-profile collaborations in building trust and driving mainstream adoption for a crypto exchange? Ishan Pandey: XBO.com Lior Aizik: Crucial. We launched XBO.com with full regulatory compliance in 2023 because we believe long-term trust in crypto starts with transparency and regulation. Our partnership with the Argentina National Football Team, one of the most recognized sports brands in the world, is a big step in mainstream exposure. It puts our name in front of millions and signals our intent to bridge the gap between crypto and everyday users in a credible way. We believe that the strong connection of sports and crypto passion combines together. Lior Aizik: XBO.com Ishan Pandey: You've invested in Rapyd's Series F round to unlock fast-track B2B onboarding through CryptoPayX. From a technical and business perspective, how does this integration enhance XBO.com's B2B offerings, and what kind of impact do you foresee for businesses looking to integrate crypto payments and infrastructure? Ishan Pandey: XBO.com Lior Aizik: As a part of XBO Venture, we invested in Rapyd’s Series F because we share a vision: making cross-border payments seamless. With CryptoPayX, our B2B clients can onboard quickly, settle crypto payments like fiat, and integrate directly into our infrastructure. It’s a game-changer for platforms, e-commerce, and fintechs looking to tap into crypto payments with minimal development effort. We handle compliance, conversion, and settlement- they focus on growth. Lior Aizik: Ishan Pandey: XBO.com aims to outperform traditional banks by offering benefits without fanaticism. Can you discuss how your platform provides reliable returns and value to users in a way that differentiates it from both speculative crypto ventures and conventional financial institutions? Ishan Pandey: XBO.com Lior Aizik: We’ve built a platform that rewards responsible activity. With up to 15% APR on staking, cashback on trades, and tiered loyalty rewards, users can benefit without chasing meme coins or unsustainable schemes. Unlike many platforms, we focus on usability and long-term incentives. You can think of XBO.com as a hybrid between a high-reward savings app and a crypto exchange — but backed by security, regulation, and clear utility. Lior Aizik: XBO.com At XBO.com, we’re not just building another exchange- we’re building a gateway into crypto for millions of users worldwide. Whether you're a first-time trader or a seasoned investor, our mission is to make digital finance simple, rewarding, and truly accessible. The future of finance is already here- and we’re excited to lead the way. XBO.com Don’t forget to like and share the story!

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XBO.com: Bridging the Gap Between Crypto and Everyone

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