Too Long; Didn't Read
Latent Semantic Indexing (LSI) is the analysis process used by Google to establish semantic relationships inside a website in order to determine its position in the search rankings for certain keywords. Google, in addition to considering the keywords for which we position a certain content, also takes into account the terms semantically close to the keyword we choose. If we write an article about "snake" it is very likely that throughout the post terms like "snakes" or "vipers" appear. These terms will reinforce Google's idea that our article talks about snakes.