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A webform is an HTML form, located on the site and needed to collect visitor’s data. The site owners need the form to receive data about visitors and use it for their own purposes. The user database is a ground base for any marketer and a ready-made platform for effective advertising of any kind. The best form builders fight for the title of the most convenient and functional. The most important integration option for any plugin is Zapier and Integromat. Using them, you can connect the plugin to thousands of third-party services.