Evan Spiegel We’re coming close to Snapchat’s IPO. The company just rebranded to Snap Inc. and is about to go public. Evan Spiegel has changed the way millennials publish and consume photos and videos on their phones:-Evan democratized “ ”People older than 25 years old find it normal to save and keep online what they publish on the Internet. Millennials find normal to see it disappear after 24 hours.- . On the “old” Instagram people cared a lot about the high quality of the photo. They took time to take it. They tried many filters. SnapChat introduced the opposite. . Quality is less important than sharing small moments often with friends. It’s less about quality than constant connection with friends. Very different.- Before Snapchat, you looked weird if you posted a video in portrait mode (the way your iPhone screen is, vertical). . -Evan introduced that feels weird for most people older than 25, but teenagers love it. It still feels weird to me. Jumping from one screen to another horizontally isn’t natural at all. -Evan made posting photos and videos fun with cool “lenses” everyone loves. . The press just revealed they are that recognize and interact with landscapes! disposable media. Evan set a new standard for posting Save a moment fast and post it Evan changed the way we watch videos from landscape to portrait. If you post a video in landscape you now you look like an old person who doesn’t get it a new UI These filters are more like augmented reality and are always really innovative working on lenses I met Evan a year or two ago and was very impressed by how determined he is that most social apps “don’t get how young people think”. Given how fast Instagram copied Snapchat’s UI, vertical videos and photos and disposable media, it seems Evan was right. Apparently the new Instagram is . Note that it also became okay in Silicon Valley to exactly copy a product as fast as possible. The Facebook team even recognized it when they launched the . becoming a real threat to Snapchat Instagram reinvention I have also been very impressed by Snapchat’s spectacles. It does only one thing and does it really well. It records short videos. It is simple and affordable. The way Snapchat launched them — by making them exclusive and hard to find — was excellent. Snapchat’s creativity and innovation is incredible. Despite the threat Instagram represents, I will buy . some stock Some news from my own startup Leade.rs -Our leader of the week is the amazing curator of the Louvre Museum, Pamela Golbin, . -We have just posted a we hope to see you there . watch her video profile cool video with new speakers for our event in Paris April 11–12 request an invite Like this post? Push that recommend button and . subscribe to my newsletter

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