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The future of video is decentralized, says Jeremy Kauffman, CEO and founder of LBRY, a secure, open, and community-run digital marketplace built on the blockchain. He argues that decentralized video platforms solve many of the problems that creators and viewers can experience with the YouTubes of the world. Kaufman: In a decentralized model, creators own their channel — it's not possible for a channel to be taken away from the person who created it, similar to the properties of Bitcoin.