Too Long; Didn't Read
It is believed that online advertising is very effective in promoting a company. Often, resource owners are disappointed with this method because they incorrectly adjusted the display of ads. We propose to consider five common problems that stand in the way of the correct use of online ads and why other methods might be more effective. Low conversion can be due to an incorrectly composed landing page. Sometimes the problem lies in the shortcomings of the resource itself: poor usability, the resource is not attractive, the user does not follow the link.
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