Why .ROBOT Domains Could Be the Next Big Thing and Why Your Tech Company Should Get One

How Unstoppable Domains’ .ROBOT Could Give Robots a Digital Identity What if robots could have their own identities on the internet? This question is at the heart of a new initiative by Unstoppable Domains, a Web3 digital identity platform, in partnership with blockchain startup 0G Foundation. The two organizations have announced the launch of “.ROBOT,” a new blockchain-based top-level domain aimed specifically at robots and AI-powered agents. Unlike traditional domains like .com or .org, .ROBOT exists only on the blockchain (often called a Web3 domain), meaning each name is minted as a unique token that its owner truly controls. The .ROBOT domain is now available for pre-sale via Unstoppable Domains’ website (with early access for premium names), and it promises to serve as a universal identity layer for the coming “robotics revolution.” But what exactly does that mean, and why might robots need their own domain name? What if robots could have their own identities on the internet? Unstoppable Domains Unstoppable Domains 0G Foundation 0G Foundation “.ROBOT,” .com .org Web3 universal identity layer for the coming “robotics revolution.” Why Give Robots a Domain Name? The Need for Digital Identity.. Robots from factory-floor machines to autonomous drones and AI chatbots are becoming an integral part of our world. Industry forecasts project explosive growth in robotics over the next decade. For example, the market for collaborative robots (or “cobots” that work alongside humans) is expected to expand at roughly 32% annually through 2030, enabling more small businesses to automate repetitive tasks safely and flexibly. At the same time, more sophisticated humanoid robots are rapidly progressing from prototypes to real-world use. Executives in the field predict that within a few years humanoid robots will move out of research labs and begin taking on manual work in sectors like logistics, warehousing, manufacturing, and retail. As robots and AI agents proliferate, especially in roles that involve collaboration or autonomous decision-making, a key challenge emerges: How will these machines identify themselves and trust each other in complex, interconnected environments? collaborative robots 32% annually through 2030 How will these machines identify themselves and trust each other in complex, interconnected environments? Currently, there is no universal identity system for robots or autonomous agents. Each robot might be siloed to its manufacturer’s cloud or identified by a serial number at best. But suppose robots are to operate seamlessly across networks – say, a delivery drone handing off a package to an autonomous vehicle, or a factory robot from Company A safely interacting with a robot from Company B on a shared task. In that case, they need a reliable way to recognize and authenticate one another. A human analogy is how we use domain names, email addresses, or social profiles as part of our identity online. For machines, having a persistent digital identity could enable trust and coordination: a robot could present credentials or sign data with its identity, and other devices or systems could verify it cryptographically. This could help prevent spoofing or miscommunication in automated processes. In short, as robots take on more autonomous roles, giving them a globally unique, verifiable identity might be crucial to ensure security and cooperation at scale. persistent digital identity globally unique, verifiable identity A Universal Identity Layer Unstoppable Domains’ new .ROBOT domain aims to address that need by providing a namespace on the internet specifically for robots, AI agents, and automated platforms. “.ROBOT is more than a domain. It represents a trusted identity system that allows robots, AI agents, and automated platforms to interconnect and collaborate globally,” said Michael Heinrich, Co-founder and CEO of 0G Foundation, in the announcement. In other words, a robot (physical or virtual) with a .ROBOT domain name would have a recognizable handle it can use when interacting online or on-chain, backed by the security of blockchain technology. .ROBOT trusted identity system Michael Heinrich recognizable handle The idea is that any robot, whether it’s a warehouse robot, a Mars rover, a smart home assistant, or even a non-player character in a video game could register a .robot name and use it as its digital calling card. For example, Robbie.robot might be a drone’s on-chain identity; it could send data or payments signed by “Robbie.robot” that others can verify as coming from the genuine device. Because these domains are minted as non-fungible tokens (NFTs) on a blockchain, ownership is decentralized and secure, no central authority can quietly change the identity or take it away, and the domain owner (in this case, perhaps the robot’s creator or the robot itself if sufficiently autonomous) holds the only cryptographic key to prove that identity. .robot digital calling card Robbie.robot decentralized secure This approach builds on Unstoppable Domains’ broader mission in digital identity. The company, founded in 2018 and an ICANN-accredited registrar, has previously offered Web3 domain extensions like .crypto, .nft, and .x, which people use to replace long cryptocurrency addresses with human-readable names. In the AI realm, Unstoppable has already been active: earlier this year, it launched .AGI (for the AI research and developer community) in partnership with 0G, and even a .TWIN domain partners with another entity to provide AI agents with wallet-integrated identities. The new .ROBOT extension continues this trend, but with a special focus on the robotics industry – spanning “humanoid machines, industrial cobots, gaming NPCs, automation platforms, and AI-powered digital agents,” according to the launch announcement. .crypto .nft .x .AGI .TWIN “humanoid machines, industrial cobots, gaming NPCs, automation platforms, and AI-powered digital agents,” Sandy Carter, the Chief Business Officer of Unstoppable Domains, framed the significance of .ROBOT in a broader context. Sandy Carter “Robots are no longer confined to the factory floor,” Carter said, “They are mapping Martian craters, piloting drones, moderating online communities, running characters in games, and automating the workflows that shape our daily lives. Robots exist in hardware, in code, and in culture – and now, with .ROBOT, they have a digital home of their own.” “Robots are no longer confined to the factory floor,” Carter said, “They are mapping Martian craters, piloting drones, moderating online communities, running characters in games, and automating the workflows that shape our daily lives. Robots exist in hardware, in code, and in culture – and now, with .ROBOT, they have a digital home of their own.” “Robots are no longer confined to the factory floor,” “They are mapping Martian craters, piloting drones, moderating online communities, running characters in games, and automating the workflows that shape our daily lives. Robots exist in hardware, in code, and in culture – and now, with .ROBOT, they have a digital home of their own.” This statement highlights that “robot” isn’t just industrial arms and Roombas; it encompasses a vast array of autonomous systems, some with physical bodies and some purely software. By giving all these entities a shared “.robot” suffix for their names, the vision is to create an identity layer unifying robots across industries and platforms. Just as .edu is associated with educational institutions or .org with nonprofits, one could imagine .robot signalling “this entity is an autonomous agent.” The difference is, .ROBOT domains are rooted on blockchain rather than the traditional DNS, which brings some technical advantages (and challenges) discussed next. “.robot” identity layer unifying robots across industries and platforms .edu .org .robot How Decentralized Identity Meets High-Speed Blockchain Launching a domain system for robots is ambitious, not just socially but technically. To make .ROBOT more than a gimmick, it needs robust infrastructure that can handle potentially millions of autonomous agents performing numerous transactions (like identification handshakes, data sharing, or even payments) quickly and securely. That’s where Unstoppable’s partner, the 0G Foundation, comes in. 0G is building what it calls the world’s first decentralized AI operating system (dAIOS) – essentially a new layer-1 blockchain network optimized for AI and data-intensive applications. millions of autonomous agents 0G is building what it calls the world’s first decentralized AI operating system (dAIOS) Unlike older blockchains (such as Ethereum) that can only process tiny amounts of data slowly, 0G’s network is designed for high throughput and integrated storage/compute capabilities. According to 0G, their infrastructure can handle up to 50 gigabytes of data per second on-chain, an astronomically high figure compared to traditional blockchains (which are usually measured in kilobytes or megabytes per second). This kind of speed is crucial if one envisions robots streaming sensor data or AI models interacting on a blockchain in real time. The 0G chain also includes built-in distributed storage and an “inference layer” for running AI computations directly on the network, potentially allowing robots to not only identify themselves via .ROBOT domains but also access shared AI services or datasets on the fly, all on the same platform. 50 gigabytes of data per second on-chain Backing this technological foundation is a significant amount of capital and community. The 0G Foundation has reportedly secured hundreds of millions of dollars in funding (over $300M to date) from global investors to build out its vision0gfoundation.ai. The network’s testbed has already seen millions of accounts and transactions, demonstrating an ability to scale. In practical terms, when a .ROBOT domain is registered, it will be minted on the 0G blockchain (much like an NFT) and benefit from this high-performance environment. hundreds of millions of dollars in funding 0gfoundation.ai minted on the 0G blockchain The result should be that lookups or interactions involving .ROBOT identities occur with minimal latency and cost, a critical factor if robots are pinging the blockchain frequently to verify each other. (It’s worth noting that Unstoppable Domains has also integrated its domains with existing blockchain ecosystems – for instance, Unstoppable names can be used to host decentralized websites on IPFS and are readable by browsers like Brave. The partnership with 0G suggests .ROBOT will have on-chain utility from day one, and potentially a path to traditional DNS in the future, similar to how .AGI is planned to seek ICANN approval.) on-chain utility from day one In simpler terms, the .ROBOT domain system will function as follows: Users (which might be companies, developers, or technically the robots themselves) can purchase a .robot name via Unstoppable Domains. That name is recorded on the blockchain, giving the purchaser a token that proves ownership. They can then assign that identity to a robot or AI agent. .ROBOT domain system will function as follows The robot can use cryptographic keys linked to that domain to securely interact with other systems. For example, a warehouse bot might log its activities to a blockchain under its domain name, or a drone might receive remote instructions that are encrypted for its domain. Because everything is on a public blockchain, any party can verify that “X.robot” really belongs to the expected owner and hasn’t been tampered with – which is essential for trust between organizations (and potentially between human and machine). Furthermore, the domain can double as a wallet address, so robots could even conduct machine-to-machine payments or token transactions using their .ROBOT name instead of a long cryptographic address. securely interact “X.robot” Who Is .ROBOT For? Use Cases and Adoption Unstoppable Domains and 0G are positioning .ROBOT as a domain for a wide range of stakeholders in the robotics and AI space. According to the launch details, the target users include robotics startups, research labs, AI developers, gaming studios, automation companies, and even individual tinkerers or creators. Essentially, anyone building or deploying an autonomous agent might find a use for giving that agent a Web3 domain name. robotics startups, research labs, AI developers, gaming studios, automation companies, and even individual tinkerers or creators Let’s break down a few concrete scenarios to illustrate the potential: Industrial & Collaborative Robots: Imagine a small manufacturing business has a fleet of collaborative robotic arms from different vendors. By assigning each robot a .ROBOT domain, the company could create a unified registry of its machines on-chain. If two robots need to coordinate on a task (say, handing off an object), they could verify each other’s .ROBOT credentials before proceeding, adding an extra layer of safety. If a part is replaced or a robot is decommissioned, the on-chain record could update accordingly, acting like a maintenance log tied to the robot’s identity. Drones and Autonomous Vehicles: Drones delivering medical supplies or self-driving cars could use .ROBOT identities to log their journeys and handoffs transparently. A delivery drone handing a package to a robotic dog (yes, those exist) at the destination might each confirm the other’s domain identity on a shared ledger so there’s an audit trail of the chain of custody. Regulators or clients could later query the blockchain to confirm Drone123.robot indeed delivered to Spot.robot at a given time, without needing to trust just a centralized database. Digital Agents & NPCs: Not all “robots” have physical form. Non-player characters in video games (NPCs), AI chatbots, or virtual assistants could also use .ROBOT domains as persistent identities. A gaming studio, for instance, might give each major AI-driven character a .ROBOT domain that players can interact with outside the game – perhaps to follow its updates or even trade items. In online communities, an AI moderator bot with a .ROBOT identity could sign its moderation actions, so users know it’s the authorized bot acting and not an imposter. The concept extends to any autonomous software agent that interacts in a networked environment. Research and Education: University labs or open-source robotics projects could reserve .ROBOT names for their prototypes. This might help in collaborative research, for example, multiple labs sharing data from their robots could tag the data on-chain with the robot’s domain identity. It makes it easier to aggregate and attribute information (like “Atlas.robot” from Lab A collaborated with “Betty.robot” from Lab B on a mapped dataset). Students in robotics could even claim a .ROBOT domain for their personal projects, building a portfolio of what their robot has learned or achieved, tracked immutably on the blockchain. Industrial & Collaborative Robots: Imagine a small manufacturing business has a fleet of collaborative robotic arms from different vendors. By assigning each robot a .ROBOT domain, the company could create a unified registry of its machines on-chain. If two robots need to coordinate on a task (say, handing off an object), they could verify each other’s .ROBOT credentials before proceeding, adding an extra layer of safety. If a part is replaced or a robot is decommissioned, the on-chain record could update accordingly, acting like a maintenance log tied to the robot’s identity. Industrial & Collaborative Robots: Imagine a small manufacturing business has a fleet of collaborative robotic arms from different vendors. By assigning each robot a .ROBOT domain, the company could create a unified registry of its machines on-chain. If two robots need to coordinate on a task (say, handing off an object), they could verify each other’s .ROBOT credentials before proceeding, adding an extra layer of safety. If a part is replaced or a robot is decommissioned, the on-chain record could update accordingly, acting like a maintenance log tied to the robot’s identity. Industrial & Collaborative Robots: maintenance log Drones and Autonomous Vehicles: Drones delivering medical supplies or self-driving cars could use .ROBOT identities to log their journeys and handoffs transparently. A delivery drone handing a package to a robotic dog (yes, those exist) at the destination might each confirm the other’s domain identity on a shared ledger so there’s an audit trail of the chain of custody. Regulators or clients could later query the blockchain to confirm Drone123.robot indeed delivered to Spot.robot at a given time, without needing to trust just a centralized database. Drones and Autonomous Vehicles: Drones delivering medical supplies or self-driving cars could use .ROBOT identities to log their journeys and handoffs transparently. A delivery drone handing a package to a robotic dog (yes, those exist) at the destination might each confirm the other’s domain identity on a shared ledger so there’s an audit trail of the chain of custody. Regulators or clients could later query the blockchain to confirm Drone123.robot indeed delivered to Spot.robot at a given time, without needing to trust just a centralized database. Drones and Autonomous Vehicles: Drone123.robot Spot.robot Digital Agents & NPCs: Not all “robots” have physical form. Non-player characters in video games (NPCs), AI chatbots, or virtual assistants could also use .ROBOT domains as persistent identities. A gaming studio, for instance, might give each major AI-driven character a .ROBOT domain that players can interact with outside the game – perhaps to follow its updates or even trade items. In online communities, an AI moderator bot with a .ROBOT identity could sign its moderation actions, so users know it’s the authorized bot acting and not an imposter. The concept extends to any autonomous software agent that interacts in a networked environment. Digital Agents & NPCs: Not all “robots” have physical form. Non-player characters in video games (NPCs), AI chatbots, or virtual assistants could also use .ROBOT domains as persistent identities. A gaming studio, for instance, might give each major AI-driven character a .ROBOT domain that players can interact with outside the game – perhaps to follow its updates or even trade items. In online communities, an AI moderator bot with a .ROBOT identity could sign its moderation actions, so users know it’s the authorized bot acting and not an imposter. The concept extends to any autonomous software agent that interacts in a networked environment. Digital Agents & NPCs: Research and Education: University labs or open-source robotics projects could reserve .ROBOT names for their prototypes. This might help in collaborative research, for example, multiple labs sharing data from their robots could tag the data on-chain with the robot’s domain identity. It makes it easier to aggregate and attribute information (like “Atlas.robot” from Lab A collaborated with “Betty.robot” from Lab B on a mapped dataset). Students in robotics could even claim a .ROBOT domain for their personal projects, building a portfolio of what their robot has learned or achieved, tracked immutably on the blockchain. Research and Education: University labs or open-source robotics projects could reserve .ROBOT names for their prototypes. This might help in collaborative research, for example, multiple labs sharing data from their robots could tag the data on-chain with the robot’s domain identity. It makes it easier to aggregate and attribute information (like “Atlas.robot” from Lab A collaborated with “Betty.robot” from Lab B on a mapped dataset). Students in robotics could even claim a .ROBOT domain for their personal projects, building a portfolio of what their robot has learned or achieved, tracked immutably on the blockchain. Research and Education: “Atlas.robot” from Lab A collaborated with “Betty.robot” from Lab B on a mapped dataset It’s important to note that for many of these use cases to work, the ecosystem needs to adopt the standard. Unstoppable Domains has over 4.5 million domains registered (mostly to individuals in crypto), but the .ROBOT domain’s success will depend on uptake in the robotics community. The companies are hoping that the rapid growth and diverse expansion of robotics will drive interest. The robotics sector is indeed surging by one estimate, the global robotics industry (including both industrial and service robots) could roughly triple in size from around $70–80 billion in 2023 to well over $180–200 billion by 2030. With that expansion, there will be many new companies, platforms, and devices in need of standard ways to coordinate and communicate. The pitch for .ROBOT is that it provides a ready-made, blockchain-based solution for identity and trust, so that each new robot doesn’t have to reinvent an identity system from scratch. coordinate and communicate From a practical standpoint, early adopters might include high-tech robotics startups who are already comfortable with blockchain tech, or enterprises that participate in the 0G network’s ecosystem. The 0G Foundation’s significant funding and partnerships (they report 300+ partners in their AI blockchain ecosystem, could drive initial integration of .ROBOT into existing robotics platforms. For instance, a robotics middleware provider could incorporate .ROBOT naming as an option in their software, or an IoT device management system could plug into the 0G blockchain for identity verification. Over time, if the concept proves valuable, it could become an open standard that larger players adopt – perhaps even interfacing with traditional domain name systems if ICANN approval is pursued down the line. My Opinion – Will This Really Matter? As intriguing as the idea is, it’s worth approaching .ROBOT with a mix of optimism and healthy skepticism. On one hand, the convergence of robotics and blockchain touches on real needs. Trust, security, and interoperability are perennial challenges in robotics and IoT (Internet of Things). Today, many robots operate in silos, and security incidents (like hacked delivery robots or data leaks from autonomous vehicles) do occasionally occur. A decentralized identity layer could add accountability: actions can be tied to an identity and recorded immutably. It could also empower robot owners by giving them full control over their robot’s “name” and related data, rather than relying on manufacturer cloud accounts. In that sense, Unstoppable Domains’ ethos of user-owned identity extends naturally to non-humans too. As AI agents become more independent (consider AI algorithms trading in markets or negotiating contracts autonomously in the future), having them on-chain with traceable identities could help align their behavior with human-defined rules – a point 0G emphasizes as “putting robots on-chain so AI can be aligned with human interests.” convergence of robotics and blockchain on-chain That said, there are significant hurdles and questions. For one, getting widespread adoption in the robotics industry might be challenging. Many robotics companies haven’t used blockchain tech before, and they’ll need strong reasons to start now. It may take a killer application or a consortium effort to establish .ROBOT as a trusted standard. Additionally, while blockchain provides integrity and decentralization, it doesn’t automatically solve all issues, for example, how do you ensure the person or organization registering a .ROBOT name for a robot is actually authorized (to prevent someone from registering your robot’s name maliciously)? Some governance or verification process might be needed in practice, which can reintroduce centralization if not carefully handled. Moreover, robots often operate under real-time constraints and limited compute power; integrating blockchain transactions, even on a fast network like 0G, will require efficient software and possibly off-chain caching or proxies. There’s also competition from other approaches: standard public key infrastructures (PKI) or upcoming technologies like Decentralized Identifiers (DIDs) from W3C could be used for robot identity without needing a human-friendly domain name. hurdles and questions robotics industry In my view, .ROBOT is a bold experiment at the crossroads of two frontier domains robotics and Web3. It carries a certain symbolic weight: giving robots a “digital home” with a name of their own signals that we’re truly entering an era where machines are first-class citizens on the internet. That idea can be exciting or intimidating, depending on your perspective! From a journalistic standpoint, it’s engaging to see companies attempt something so forward-looking. Five or ten years ago, it would have sounded like science fiction to talk about robot domains and autonomous agents transacting on a blockchain. Now, we have the pieces (AI, blockchain, IoT) coming together to make it feasible. Whether .ROBOT itself becomes a widely used system or not, it points toward a future where identity for non-human entities is taken seriously. We already have billions of devices connected online; as they get smarter, the need to manage their identities and reputations will grow. .ROBOT is a bold experiment identity for non-human entities Unstoppable Domains and 0G Foundation are taking an early shot at solving a problem that will only become more prominent as automation expands. The .ROBOT domain launch is non-promotional in intent but undoubtedly optimistic in tone – it paints a picture of robots collaborating globally under a shared trust framework. It’s an ambitious vision, and only time will tell if it catches on. For now, it has certainly sparked conversation. If you’re a Web3 enthusiast or a robotics professional, it might even give a slight case of FOMO are robots really getting their own Internet namespace, and am I prepared for that future? Regardless of adoption speed, the message is clear: the future is automated, the future is intelligent… and now, perhaps, the future has a name: .ROBOT. .ROBOT domain non-promotional in intent but undoubtedly optimistic in tone are robots really getting their own Internet namespace, and am I prepared for that future? the future is automated, the future is intelligent… and now, perhaps, the future has a name: .ROBOT. Don’t forget to like and share the story! This author is an independent contributor publishing via our business blogging program. HackerNoon has reviewed the report for quality, but the claims herein belong to the author. #DYO This author is an independent contributor publishing via our business blogging program. HackerNoon has reviewed the report for quality, but the claims herein belong to the author. #DYO This author is an independent contributor publishing via our business blogging program. HackerNoon has reviewed the report for quality, but the claims herein belong to the author. #DYO business blogging program business blogging program