Too Long; Didn't Read
Haroldas Pakalniskis is a UX term for headlines / short subheaders / call-to-action buttons and copywriting used in them. He says microcopy is super short-form writing that has enormous potential to spark action and make customers fall in love with your brand. It is these details that make or break brands. The smallest of details make life worth living. After all, it is the smallest of the details. Send me a message to help craft your microcopy for you.