Too Long; Didn't Read
An email service provider (ESP) is a service that enables marketers to send email marketing campaigns to a list of users (subscribers) The right ESP can be a healthy, low-cost investment for your business since it allows you to have consistent, 1:1 communication with subscribers. Email is the primary channel for announcing new products, sharing important news, and sending special offers and discounts. By taking out your email flows you can save yourself a lot of time in the long run.