I confess! I use ChatGPT, and here’s why Like anyone in the communications industry (or probably just anyone), I couldn’t ignore ChatGPT for too long. I tried it for everything: articles’ outlines, short-to-large social media posts, work on content strategy, work emails, search for needed platforms or tools, and even internal and external agency documentation. And I should say, even though I never presumed something written by the ‘Chat’ would be the final version, it helps me work faster. I’ll try to answer how & why further. Every day is the Chat’s day Let me explain why I’ve tried ChatGPT for so many different purposes. First, I firmly believe that one cannot lead a team without understanding the specifics of their work. So, to lead the communications team, I should be a communications expert myself. Second, as a C-level person in a small boutique-type agency, especially in its early stages, you must catch up with everything before you find a dedicated expert. From Every Day to One in 5 Days: My Frequency of Using ChatGPT I think I’ve explained why I used ChatGPT almost daily when it started operating. But now, I still have loads of work and a personal blog, which I ignore for most days of the week. That’s because, from what I think, ChatGPT at its current stages is only good for avoiding procrastination. This means that if your task is too complex, requires the creativity you lack, or you don’t know where to start, ChatGPT will solve the problem by providing a rough draft. Besides this, it’s weaker than search engines and has nothing to compare with the human mind. Will I be Using It for the foreseeable future? Months From Now? Years? Yes, I will soon. But I hope it will improve more, and I also hope for more opportunities in unique image creation. I tried this function a little bit, but my impression is the same as that of textual functionality. If I’m So Critical, Why Do I Still Use It? Despite the imperfections, ChatGPT can actually act as a junior assistant. Yes, you’ll need to fact-check its work, and yes, you will find critical mistakes, but it saves time. For me, it is a savior in content plan creation. Indicating all the details of your professional background and interests will help you develop ideas for the following articles. It won’t make the Newsjacking for you, though. Chat is also quite okay for creating rough templates for cold pitching and social media posts. Therefore, it can be very helpful if, for example, you are writing a script for your employee and want to show the examples without spending much time. There Are Other Chatbots Out There. What Makes ChatGPT Stand Out From the Competition? Assecibility. Lots of user feedback. Clear UI. That’s enough for a user like me—those who use AI on a more advanced level might and will say more. The Most Significant Downside The most significant downside is not the ChatGPT itself but its users. Since its very start, many people have thought AI can replace human writers when it can’t. When I was looking for a good writer to join my team, I had to read numerous GPT-generated texts, and none of those were good. Such materials do not provide any insights, have a bit of a robotic tone of voice, and are just not interesting at all. Closing note: How Would I Describe ChatGPT to Someone Who Doesn’t Know Anything About the World of AI? I’d say ChatGPT doesn’t need any introduction. Everybody knows it. But if I were to introduce it to someone like my mom or grandma, I’d say it’s a digital Junior Assistant — not the smartest in town, but always ready to help.

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Why I Continue to Use ChatGPT Despite its Limitations — A C-level Perspective

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Liza Filatova

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Why I Continue to Use ChatGPT Despite its Limitations — A C-level Perspective

Too Long; Didn't Read

Liza Filatova

STORY’S CREDIBILITY

Review

Opinion piece / Thought Leadership

About Author

TOPICS

THIS ARTICLE WAS FEATURED IN...

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