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With the rising quantity of content on the internet, thanks to the boom of the creator economy, we are now at the age of information overload. Present-day AI is not yet powerful to wade through the vast information universe and provide content with context and intent. Curators are humans who bridge this gap by curating relevant information from the vastness of information available to us.
Over the years, curators have become a vital part of information commerce. The curator economy is booming, and several businesses have proved it to be sustainable business. This article looks at the context of the curator economy, why it is important, and its present state in the age of information overload.
With the rising popularity of social media and the internet, the creator economy is at an all-time high. In 2021 alone, the creator economy has seen a record funding of $1.3 billion. The cost of creating content continues to go down as more content creators appear online. The shift of content creation from big corporations to independent small creators around the globe has resulted in an age where we are overloaded with the vast availability of information. Decentralized and democratized content on the internet is driving this creator boom.
With the creator economy booming, sorting content from the vast universe of information is becoming harder day by day. The information you want to read is already there but is buried in the vast piles of articles, videos, and blog posts. We are currently in an era overloaded with information. Every day we are bombarded with the never-ending streams of irrelevant content, and it is easy to get lost in that. Here are some numbers to give you some context:
The rise of algorithms replacing humans in curating content started to gain some traction 20 years ago. Amazon replaced humans with algorithms for curating product recommendations to users. Algorithms play a major role in the content that we see on the internet today. Algorithms drive 70% of content on YouTube today.
Even though algorithms powered by AI are curating large chunks of content for users, the future of content is human to human. Human-to-Human interaction always wins over the logic of algorithms. The AI at present is limited in terms of context when it comes to curation. The main aim of AI is to make users stay on the platform as long as possible. The big difference between AI and humans is the intent behind it. Even though humans are inefficient in processing large chunks of information like AI, a human can bring context to information. A human can analyze content, find common themes, and display only the relevant information. Even though AI is here to stay, as of now, it cannot replace human curation. Every curator is different as his/her skills and knowledge are different. So is the curator’s audience. These all factors create a unique combination that cannot be replaced by the AI advancement we have now.
Curation of content enables users to understand, explore and make sense of the topic or issue by organizing the best available information sources on the internet. When the information is served with a context, insights can be easily drawn, saving time and effort.
Curation is one of the 3 Cs of information commerce: Creation, Curation, and Consumption. Curation requires time and proper attention to sort through hundreds of articles and posts to recommend information. The curation economy is booming, and over the years, curation has become a sustainable business. As mentioned earlier, curation requires some effort, and curators often monetize their work for this. To give you some idea of the current state of the content curation economy, here are some examples:
Based on my experience and research, here’s a list of reasons what
makes content curation important:
A content curator is someone who wades through the vastness of information, chooses the best content, and presents it in a context to the audience. Proper curation is about understanding the limited amount of time and attention span of the audience that is consuming the content. Best content creators consume large chunks of information, render the best from it to concise pieces of information by highlighting it to the audience.
I follow the steps below for curation:
The concept of the curator economy is not new and has been discussed over the years as the future of content. Curation can eventually build a personal brand or audience. Data has shown the content curation is booming and is a sustainable source of income.
“The future is in the intersection of Content Curation, Knowledge Management and Community”.
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Also published on https://rishikeshs.com/curator-economy/.
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