Too Long; Didn't Read
These days, most businesses have a content marketing strategy. By developing onsite and offsite content, you can improve your company’s reputation, increase its visibility in search engines and other platforms. But over time, even the best content strategies show signs of weakness. If you want to recover, and maximize your website's performance, the best approach is to use a content audit (along with content consolidation) The idea here is to adjust your content so it better serves your long-term website goals.