Too Long; Didn't Read
One of the critical parts of succeeding as a <a href="https://hackernoon.com/tagged/startup" target="_blank">startup</a> is deciding who you are. I don’t mean describing what your product does. I mean answering the question, what is your mission? Why does your company exist? For us at Paperless Post, an important catalyst in clarifying our mission came in the form of building an adjacent product (paper), and then realizing we had to go back to our roots.