Why Digital marketing is Important for Startups? by@nikhilgupta

Why Digital marketing is Important for Startups?

Nikhil Gupta HackerNoon profile picture

Nikhil Gupta

Crypto Trader, Digital Marketer, Growth Hacker, and Crypto Writer

Startups face many challenges in building up a reputation for themselves in the market. They have to compete with already established businesses, which are not an easy task at all. The marketing strategies play a vital role in their success. Digital marketing will be an essential tool for Startups' success.

Digital marketing has become a dominant factor in promoting offers, products, and services of a Business. This technique is used by almost every bog brand in the world. It targets the modern consumers and benefits the business to get sales.

Also, the digital approach is cost effective and more convenient than traditional strategies.

Startups often have a limited budget for reaching out to customers. Also, there are fewer employees at the initial stage of the business. So a proper plan is required to set up the business and to compete with the old companies. The startup usually fails due to many reasons. But the poor marketing strategies are the main factor responsible for startups'

If you want to become an expert in marketing, then you must focus on Digital marketing strategies than traditional ways to do that.

Here are some of the reasons which prove why Digital marketing is important for Startups.

Cost Effective

As stated above that Digital Marketing is cost-efficient. It helps the startups to boost their business even with a limited budget.

Small and new business usually does not have vast resources and capital. So using the traditional marketing will be expensive for them. Thus, digital marketing will give the best results in limited capital.

Helps to connect with Audience

It is a well-known fact that true relationship with customers always boosts business success.

Digital marketing is not only limited to promoting products and services but also to build a relationship with customers. The online market is crowded with high competition. It means retaining the customer’s interest in the brand and creating long-term commitment is necessary. So Digital marketing will help you in this section.

For Example, video marketing is one of the most effective marketing strategies which drive the customers’ engagement for the business. Most of the company is creating videos to engage customers and generate trust among the new users. Videos will educate, inform, and entertain your customers about the latest deals and products. In this way, you will satisfy the customers about the authenticity of your products. Also, these happy customers will recommend and share it with friends or others.  

A better understanding of Customers

Every business needs to understand its customers to provide services based o their behavior. You should be committed to delivering quality products and services to your costumers when they want. Digital marketing comes with technology, which improves customer support by pricing better customer experience.

These digital tools can track, analyze, and monitor the behavior of the customers. It will lead to a better understanding of customers. Marketing is all about targeting the audience at the right time. For this purpose, the complete knowledge of customer behavior is needed. Digital marketing strikes at the correct point and helps the business understand the customers appropriately.  

Boosts Online Conversions

Digital marketing helps you to measure whether marketing strategies are working for you or not. The successful marketing turns the traffic into conversions. This information is available for online business. If you are observing low conversion rates, then you can change your strategy from that point. You can use any of the given methods to boost your conversions.

  • Creating a website
  • Video marketing
  • PPC campaigns
  • Social media marketing
  • Email marketing
  • Search engine optimization

Creates Brand Awareness

Digital Marketing or we can say Social media marketing is creating significant brand awareness. It might be possible that you will not get sales through marketing campaigns, but it surely ahs increased your brand awareness. Some people on the web do not purchase the products immediately. But they might consider your brand next time they want to buy the same product. In this way, the increased brand awareness through Digital marketing will turn out to be a good step for your business.

Tracks ROI

Digital marketing makes it easy to track the outcome of your investment. It helps you to review the campaign while it is still running. Instead of waiting for the campaign to end, you must track the progress of your campaign so that you can stop it in between if not getting any success.

Earlier, the marketers set up a campaign and invest in it at specific intervals. They were not able to track the progress, which results in waiting for the end of the campaign. In this way, they drain their capital for a failed campaign. But now Digital marketing allows them to review and stop the campaign anytime they want.

Increases your visibility

Digital marketing not only brings new customers to the business but also increases the visibility of your business. When you run a digital marketing campaign, then the new people learn about your business similarly presense on instagram are very important for any new business. Then they will share and recommend your brand to others through various mediums. In this way, your business will get more visibility with the least efforts.


You can see that there are many reasons which show us why Digital marketing is important for Startups. Well, setting up a new business is not as easy as it seems. But the unique marketing strategies will be helpful. In the recent survey of CB Insights, we come to know that 17% of the Startups fail due to poor marketing. So, it is time to change the vision and start using the latest technologies to boost up business growth.


Signup or Login to Join the Discussion


Related Stories