Too Long; Didn't Read
In the early 2000s, the SaaS go-to-market motion was entirely sales-led. Sales, marketing, and engineering are the supporting cast. Product led growth emerged as a Darwinian alternative mirroring survival in the wild. Every company is now becoming a software company, and a million applications are just a few clicks away. In a world where anyone can take your software for a spin, end-user adoption and retention are functions of how much value your application can deliver over your competition.