Too Long; Didn't Read
Why is the title of designer confusing? Do we revel in the mystery of the dark arts of design? We lack the ability to agree upon commonality to simply and clearly define our jobs. Designer's value goes well beyond ‘making things look nice’ and it might be invisible to those that do not directly work with them. The value in is the chameleon ability to look at problems from the POV of the person that uses, receives or benefits from them. It’s an empathic ability to put yourself in the shoes of the benefactor.