Too Long; Didn't Read
<a href="https://hackernoon.com/tagged/apple" target="_blank">Apple</a> never releases a product into market before its competitors. If you didn’t know any better, you would think this is a deliberate strategy. And you’d be correct. Because it is. And it’s not a new one. It’s borrowed from <a href="http://raymondloewy.com" target="_blank">Raymond Loewy</a> and based on the understanding that consumers are always looking for familiarity in any <em>new</em> product or service. Consumers do not like ‘<a href="http://amzn.to/2xbf56L" target="_blank">optimal newness</a>’ and even in some cases, downright scared of technological advancements that make them feel dumb, stupid or <a href="https://www.psychologytoday.com/blog/there-are-free-lunches/201604/online-behavior-and-disfluency-the-ugliness-payoff" target="_blank"><em>disfluent</em></a>. So Apple releases products into a market after everyone else has. Everytime.