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When Burning Man Gets Boring, Silicon Valley Should Worry about it, says Frida Ghitis. Ghitis: The decline of Burning Man’s principle of radical self-expression into a kind of spectacular conformity is mirrored in the standardization of startups that, as Del Johnson put it, tends to lead to a situation where “Boring investors pattern match to slightly less boring founders and call it innovation.” Ghitis says Silicon Valley is reduced to a signal of social engagement, like attending SXSW or skiing in the “right resort”