What You Need to Know to Get Started With SMS Marketing

Too Long; Didn't Read

SMS (Short Message Service) is the official name of the standard that lets people send text messages between cell phones and other devices. The service was first offered to consumers in 1993. As of 2020, 5 billion people could send and receive SMS messages, according to 99firms, and over 90% of text messages are read within three minutes. In 2019, 54% of consumers said they wanted text messages from businesses, but only 11% of businesses sent them. Texting is simple in concept and, with APIs from a cloud communication service like Plivo, simple to implement.