Too Long; Didn't Read
Let us set the record straight. I was a design clueless entrepreneur. I would like to think, I’m better off thanks to a good dose of experience and some great designers who helped me. When I started my journey as an entrepreneur, I was fresh from experiences with products that didn’t focus on UI or UX <a href="https://hackernoon.com/tagged/design" target="_blank">design</a>. They were all “functionality first” products that were painful to use. They solved pain points for our customers so we pushed on building features without worrying about experiences. This is quite common for enterprise products from a decade ago. There were limited options in the market and dominated by big players. The experience of watching customers struggle with products has stayed with me. It led me to push for a strong design focus from day one at our <a href="https://hackernoon.com/tagged/start-up" target="_blank">start-up</a>. When I first started, I didn’t expect that the process to be so involved. There were so many questions for which I learned the answers through trial and error. I recently spoke to the founding team of another start-up and realized that they were in the exact same situation. I helped them with my learnings.