Too Long; Didn't Read
Bidirectional Encoder Representations from Transformers or BERT for short was first showcased in November 2018 as a new implementation from Google to display only relevant results for people searching on their platform. BERT’s main goal is to clearly understand the context of the query in order to determine the exact result a person may be looking for. It will be calculating the results mostly based on the query itself, but it may not be too far away to see Google implement something considering a specific device's previous search history. For now, it's going to only work with the English language.