What This Year's Singles' Day Results Mean For the Holiday Shopping Seasonby@kse

What This Year's Singles' Day Results Mean For the Holiday Shopping Season

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Singles' Day is a great "rehearsal" for the main event of Black Friday and Cyber Monday, so retailers often use the information from this sale to boost profits on the biggest discount days of the year. Sales numbers are primarily attributed to the success of social media and influencer campaigns. Fashion purchases accounted for 46% of online orders; electronics, 16.5% and cosmetics, 10%. The average order from the U.S. during this time was $48, noticeably higher than the $31 global average.

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@kse

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by Ksana Liapkova @kse.Head of ConvertSocial. It helps influencers earn money via monetizing traffic on social networks.
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