The gratification from a happy customer far surpasses any monetary gains from a product you’ve built. But, how do you make your customers happy? Easy — a great product and excellent support. Well… what goes into a great product? You want a product that customers become dependent on; not in an addicting way, but rather in a habit-forming way. If your product can become part of their routine, they’ll begin to wonder how they ever survived without it. Once you reach that moment, not only do you have a longterm customer, but also an ambassador — someone who will share your product with friends, colleagues, family. Product-Feature Landscape It isn’t until you have all or a majority of the expected features until a potential customer will buy. And you can’t begin working on the delightful features until you have the expected features. So, at the bare minimum, you need the expected features or an MVP. But, even if customers buy with just the bare minimum features, you will inevitably have churn and very little word-of-mouth growth. It’s crucial to begin adding those unexpected, delightful features to turn customers into fans. These are the features that truly make your customers’ lives easier — features that they would miss if they left your product for another one. With this in mind, I put our existing features in buckets to better understand where our product can be improved. ’s Product-Feature Landscape Cloud Campaign Putting your existing features into buckets can not only help you understand where your product may be lacking, but it can also help you understand the value proposition to different target audiences so you can more effectively market it.
