"A decent website... should deepen one’s experience of time while obviating any event happening outside the screen. The transition from real world to online has to be seamless..." -International Merleau-Ponty Circle
The Straight-ahead Triangle (S-aT) is a progressive design process that internalizes creative innovation - an artistic alternative to status quo aesthetics and existential redundancy. S-aT is a purist design model rooted in the straight-ahead principle - a jazz-based concept that shuns retrospective constructs in favor of blind innovation.
As S-aT is a relatively new concept, straight-ahead web design has been practiced for quite some time - embodying non-circularity and non-tangentiality. Straight-ahead web design is practical. It emphasizes functional desire and need over excess, which makes for a simple, yet visually appealing, aesthetic that is highly navigable.
Rooted in improvisation, the straight-ahead principle is particularly prominent in web design animation. When applied, it produces a dynamic, fluid motion via the steps( ) timing function, which defines and displays multiple frames in a progressive sequence. The designer sets the starting and ending points, while the computer determines the intermediate values between them. As a matter of fact, this “straight-ahead” technique is part of the fourth of Disney’s twelve principles of animation.
Structurally, S-aT is a triangle composed of three points: Concept, Method, and Project.
A great example of S-aT application is the website for the International Merleau-Ponty Circle - a French-based society of academic philosophy. What’s unique about this site is that it actually provides a “Colophon” detailing its website design agenda. The Circle believes that:
"The task of the designer is to provide the materials that the guest requires to situate herself; the work of the designer is situation."
I don’t know about you, but I’ve never perceived website design as a situation as much as an experience, but this interpretation logically posits that a website should be relative to its user more so than its domain. The user has experiences, whereas a website is merely an instrument of experience - it is not aware.
A website (and its content) can be situated in a plethora of ways, but a “situation” ultimately requires user presence. This understanding decenters our psyche away from web presence and back to user presence, for the machine is not the epicenter of our digital existence...humanity is.
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