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Single sign-on, or SSO offers a single digital identity for several domains. SSO is made possible by centralizing the process of authentication and identity provision. It helps businesses to have a detailed insight about each customer across different domains of properties. It can boost up conversions and ROI for your business. It can be helpful for businesses to keep a track of customer profiles. It is possible by creating a separate session for you during your single sign-in. The session information needs to be shared by other website domains.