What is Ad hoc Analysis and Reporting, and Why Should you be Careful with it?by@matthewgierc
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What is Ad hoc Analysis and Reporting, and Why Should you be Careful with it?

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Ad hoc analysis is some form of analysis, often performed by non-technical users to answer a particular business question. With the proliferation of various self-serve BI tools, ad hoc analysis has become much more accessible to broader business users. Self service BI tools promise to radically reduce the time organizations spend on data collection, analysis, and reporting. However, they can’t guarantee organizations will gain either full understanding of their business data or consistent, superior value from it. The only reports organizations should consider official are those planned by qualified experts.

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