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Research and Development is a complex of activities and services aimed at obtaining new knowledge and practical application when creating a new product or technology. R&D strategies include research (deep market research to stay informed about all innovative tools, techniques, and methods) and development (implementing ideas and expertise that are absolute innovation) It is what helps organizations to carve out a new niche in the marketplace by creating something that hasn’t been done before. The importance of research and development in organizations is confirmed by global trends, statistics, and market dynamics.