Too Long; Didn't Read
There’s a backlash against bots. The hype of 2016 is gone with <a href="https://techcrunch.com/2017/03/02/as-messengers-bots-lose-steam-facebook-pushes-menus-over-chat/" target="_blank">Facebook Messenger’s move from chat to menus</a>, <a href="http://www.recode.net/2017/3/1/14779978/everlane-facebook-messenger-stop-customer-service-notifications" target="_blank">Everlane rolling back to email</a> and <a href="http://digiday.com/marketing/brand-bot-backlash-begun/" target="_blank">brands dropping bots</a> as a marketing strategy.