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The men's and women's teams of West Ham United have named Fetch.ai as their first official artificial intelligence partner. Cambridge-based artificial intelligence firm uses artificial intelligence to eliminate third parties and give customers complete control over their digital interactions. The partnership will be promoted through the London Stadium's LED perimeter advertising system and the Club's ever-expanding worldwide platforms as part of their partnership with the club. FetchAI is a blockchain-based platform that integrates AI and machine learning skills in the present digital economy.