Too Long; Didn't Read
Reading <a href="http://adage.com/article/digitalnext/ad-tech-worst-thing-happened-advertising/301992" target="_blank">this article</a> resonated well with my view that web analytics is a tool that can be used for both good and evil. The author was explaining how ad tech is like a gun that can do alot of damage in the hands of the irresponsible. This inspired me to think of ways where web analytics can be used for good; to solve a problem in the real world. My hope is that this article will spark good ideas from you too.