Reading this article resonated well with my view that web analytics is a tool that can be used for both good and evil. The author was explaining how ad tech is like a gun that can do alot of damage in the hands of the irresponsible. This inspired me to think of ways where web analytics can be used for good; to solve a problem in the real world. My hope is that this article will spark good ideas from you too.
With criminals using the internet, it is vital that the law enforcement and concerned citizens adapt to follow them.
Through a collaboration with the Government Agency (e.g., Federal Bureau of Investigation), a honeypot website can be released to trap child pornography criminals. Prior to launch of this project, we shall seek the court’s advice regarding the legality of tracking the visitor without permission once he accesses the honeypot website.
Using collected knowledge regarding the habits and profiles of these criminals, a marketing strategy will be launched to filter people who have malicious intentions. This may require a series of actions from the suspect that demonstrates he arrived and then accessed pornographic materials at the honeypot website, not by accident. The website visitor will be assigned a userID in Google Analytics. Thanks to David Simpson’s workaround so that we don’t violate Google’s terms of service, we can map the user ID stored in Google Analytics to locally stored personally identifiable information (PII) such as name and email address. Additional data can be mined from social networks. The Global Positioning System (GPS) and location of the visitor can be inferred from network signals such as IP address, RFID, WiFi and Bluetooth MAC addresses, and GSM/CDMA cell IDs, as well as user input as Jonatan Heyman has demonstrated. Screenshot of the visitor can be taken inspired by notorious applications of Remote Administration Technology. After sufficient digital evidence has been accumulated, the police can make the arrest within 24 hours or ideally catch the criminal in the act.
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