Too Long; Didn't Read
Justin Roberti started doing Public Relations more than 20 years ago. He says he was trying too hard to be a team player and wasn’t asking WHY we were doing the news stories. He started writing articles about COVID-19 and PR — as a way of framing an issue and providing a sense of control. Roberti: "I regard asking questions as one of the primary functions of my job as a PR writer" He says you need to understand your industries’ news cycles ideally as well as the reporters that you pitch.