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A video CTA is a call to your audience asking them to take an action after watching your video. It could be as simple as engaging with the video (like, share, and comment) or signing up for the product or being redirected to another destination where they can be further engaged with your content. There are some popular CTAs to encourage more participation: Lucky draws, contest participation, or contest participation. The purpose of this is to make your content more interactive and keep the audience coming back.
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