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In the past couple of years, [cryptocurrency](https://hackernoon.com/tagged/cryptocurrency) has experienced a sudden boom and is now making news in every sector. In the beginning, when bitcoin was in its initial stages, everybody was talking about Venture Capital (VC) and how it is going to benefit the small businesses.

So many venture capitalists made money by investing in innovative ideas that eventually materialized into unicorns. Instead of investing in the digital currency like bitcoins, investors preferred to invest in the companies, such as Coinbase or 21.co.

**Bitcoin Price at All Times High**

Some of these firms performed better than the other. For example, Coinbase ended up being in the first place in the app store of Apple last December as a result of hype over bitcoin. On the other hand, 21 kept changing its names and business plans. Back when Coinbase got its first round of funding from VCs, its price was about $110. However, recently, it has managed to reach $19,000.

An investment associate in the Digital Currency Group, Travis Scher, was of the opinion that had investors invested in the cryptocurrency instead of investing in digital currency firms, they would’ve gotten much higher returns by now.

**VCs and the Increasing Trend of ICOs**

This isn’t easy to grasp as it complicates the core idea of VCs.

The conventional way of making an investment was to find out the rising trend in [technology](https://hackernoon.com/tagged/technology), identify the targets that were in line with those trends and were in a better position to make it big, and then taking a profitable exit as soon as those companies were either sold out or went public.

But it won’t be an effective strategy for digital currencies like bitcoin. In fact, as more and more cryptocurrencies have entered the market, it has become even more confusing and complex. The community of dreamers, and entrepreneurs have been raising money via ICOs (Initial Coin Offerings), wherein, they create their own digital currencies, sell them for money and trade them in the open market.

When it comes to venture capital firms, they offer the investors an unrestricted access to private companies that are not publicly listed. Therefore, the question is, where will these venture capital companies go, if ICOs become a strong medium for people to get a bit of hot technology.

**Venture Capitalists and their New Tactics**

Venture capitalists have been devising new tactics to deal with the frenzy of cryptocurrency. Instead of seeking a stake in the digital currency firm, they have started purchasing the rights to acquire tokens ahead of initial coin offerings via legal contracts. In addition to that, they are improvising conventional equity deals, offering guarantees to investors in terms of getting tokens if a startup company goes for ICO in the future.

Some investors have also invested directly in bitcoin for years. The founder of VC firm Social Capital, Chamath Palihapitiya, said that he, along with his partners, invested in 5 percent of the bitcoin in circulation and still hold a reasonable stake in the currency.

**Increasing Risks Faced by Investors in the Digital Currency Market**

Although, the cryptocurrency market is rapidly growing, yet, it is not without risk. In fact, so many investors have suffered from hacking attacks and have also been threatened physically.

Threats are very real and harmful, because bitcoin will be lost forever if somebody steals it.

**Cryptocurrency Hedge Funds and Futures Tokens**

So many VC firms, including Sequoia Capital, Union Square Venture, and Andreessen Horowitz have made an investment in digital currency hedge funds in order to benefit from the boom without worrying about managing these currencies. They earn profits by trading dabble, litecoin, ethereum, and bitcoin in the ICOs market.

Some of the big names in the world of VC, including Bain Capital Venture, Union Square Ventures, and Sequoia Capital, have entered the deals to acquire digital tokens. For that, they are using legal agreements called “Simple Agreements for Future Tokens” also known as SAFT. Andreessen Horowitz is also taking steps to include provisions in standard contracts for investments in order to properly address ICOs.

According to a research website, in 2017, startup companies made about $3.6 billion in ICOs. This, however, is nothing in comparison to the $52.6 billion earned by VCs from around the world, as stated in the report by CB Insights and PricewaterhouseCoopers. Despite that, investors are inclined toward ICOs as it enables them to make millions in short span of time as compared to VC investments, which take years before you can reap the return.

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