Too Long; Didn't Read
Many business leaders fell into a trap over the course of 2020, de-emphasizing things like tech infrastructure overhauls, brand awareness-focused marketing efforts and employee training. McKinsey’s Mark Staples noted in his 2021 report of how COVID-19 would impact businesses, now “the priority is to re-energize organizations—to act rather than react” Businesses need to find a way to reintroduce long-term projects in a way that makes sense, or they will suffer.