Using LTV Modeling for Quick Evaluation of Customer Acquisition Channelsby@gia7891

Using LTV Modeling for Quick Evaluation of Customer Acquisition Channels

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When we have multiple customer acquisition channels and the marketing budget grows rapidly, as such we want to know as soon as possible which of the new channels is worth the investment. Lifetime Value (LTV) modeling may be a useful tool for such a task. I would like to share a case from my practice of an LTV forecast for retail clients.
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@gia7891

Ivan Gorshkov


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