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Dynamic pricing techniques are the key to exploiting each sales opportunity regardless of where it occurs. The world’s leading online stores, including marketplaces and other sales platforms, already use dynamic pricing techniques so as not to miss out on a single opportunity and to get the best return from each transaction. Dynamic pricing strategies are focused on adjusting the price for each product according to the market, supply, and demand. It's at the moment of implementing the dynamic pricing strategy that the automation technology comes into play, making everything possible.