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Smart Insights: 63% of customers expect companies to provide customer service across all social media channels. The ultimate goal of omnichannel customer service is to integrate all public relations methods into a board. Businesses can invite customers to join them in a safer, cheaper channel, one with richer experiences and one that is convenient for users by publishing links that call for action and conversations. By adopting a multi-channel approach to marketing, sales, and customer service, businesses can create an integrated customer experience wherever they go.