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User segmentation helps you understand your users better and design a more satisfying user experience. Without user segmentation, you are just praying and spraying that your users will like the product. Segmentation paves a way for you to learn better about your user needs, their behaviors and build products that adds value to them. You can't manage what you don’t track, and here’s where numbers come into play. Analyze the different user segments to see how each segment affects the key metrics that’ll help you do that.