Use Naming to Make People Laugh in Our Post-Apocalyptic Zoom World

When the U.S. voted in their first leader, George Washington, nobody could agree on his title. Popular choices included “Your Highness” or “Your Excellency”. Congress didn’t like that. They didn’t want something that gave their leader an inflated sense of ego or ideas of monarchy. But at the same time, they were concerned other countries would not take them seriously.

A political gridlock ensued for three weeks. In the end, congress settled on a “temporary” solution using the lowest, least-impressive title they could think of — President. Hard to believe today.

There are two lessons from this:

1. A “temporary” solution will likely become the “final” solution
2. Names do not bestow power; power changes how we see names

These were the very thoughts circulating in my mind as my colleagues voted in our new team name — ‘Running Chicken’. Who would take a team called ‘Running Chicken’ seriously?

To be fair though, it’s a bit funny. And at least more memorable than something like the ‘Data Ingestion Team’ (no offence guys). Question was, how much should I really worry about this?

The ‘Running Chicken Nebula’ that inspired our choice protested attention; individualism in a way a name like ‘Oyster Nebula’ could not. The joke was in picking a name that obeyed the rules but opposed the spirit of the exercise. Satisfying my ego rather than thinking of the wider benefits for the group.

Philosopher Henry Berson believed that laughter at its core is ultimately a message to other people. He thought that once you can get people to LAUGH at something, they never can take that thing quite as seriously ever again.

Comedy is probably one of the most powerful tools we have to speak truth to power. Compared with other emotions, humour’s influence in combating injustice is massively underrated. It is enough to make some dictators lock up their opponents¹.

This name may have started as a way to help me feel superior to the situation, but now faced with its impending reality; was it starting to become the butt of the joke?

In the end, we kept the name. The team voted for it, and we will live with its consequences.

On reflection, that’s probably for the best. We need more humour in our Zoom dominated reality anyway. Laughter acts as a sort of ‘pressure release valve’ that helps us get back to homeostasis. All the nervous energy created by our daily work lives is relieved by laughter. At the very least, people will remember what we are called … and hopefully giggle.

But no matter WHY you’re laughing, Aristotle has some advice for you. He’d say, make sure you never find yourself on either extreme side of humour. On this point, I’ll finish with a quote from Kierkegaard.

“A fire broke out backstage in a theatre. The clown came out to warn the public; they thought it was a joke and applauded. He repeated it; the acclaim was even greater. I think that’s just how the world will come to an end: to general applause from wits who believe it’s a joke.”

Stay funny everyone.

Much of this post was inspired by the fantastic Podcast by Steven West ‘Philosophize This’. If you liked it be sure to send some love his way.

1. https://www.theguardian.com/world/2021/mar/15/alexei-navalny-moved-to-concentration-camp-known-for-strict-control