Unlocking the Power of Viewability: Why It Matters and How to Improve It
Too Long; Didn't ReadViewability is a pivotal metric for advertisers and publishers. It ensures that ads are actually seen by users, which is essential for measuring the effectiveness of campaigns. The Interactive Advertising Bureau (IAB) defines a viewable impression as an ad that meets specific criteria. The IAB requires that 50% of the ad's pixels be visible in the browser window for a continuous 2 seconds.