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UK FinTech startup, Plutus, Set to Change Loyalty Marketing With Cryptography. UK startup provides fiat and crypto management services through its finance app. Company runs a reward programme that offers a 3% return in PLU for purchases made using the PLutus card in over 400 million points of sale. PLU tokens are linked to a. Pluton Visa debit card hence a large number of stores where one can spend and be rewarded. In addition, PLU token holders can exchange it for Ether (ETH) through the in-built DEX.