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Uber to Netflix: The Basics of Billion Dollar Business Models. Billion-dollar companies like Uber, Netflix, Airbnb, etc. from other companies? Their effectively created & implemented business models. Business models that are flexible. Revenue generation models that react to the varying needs of customers. Uber’s business model is that it doesn’t own any car. Uber can be considered as the early adopter of the gig economy. The company had seen a tremendous opportunity in the taxi market and built a platform that aggregates riders with nearby drivers.