Too Long; Didn't Read
Uber announced that it will start showing Lime scooters and Jump bikes in Uber app. Lyft followed suit and announced a similar experience on its platform a week ago. Uber is trying to build as a service to transport users from point A to point B. Users don’t buy a product to get product features but to get a specific job done, in a specific circumstance. Uber wants to be the product that users hire to get them to any destination in all circumstances of the circumstance of the situation.