Yana Makhnyk | Web3 Growth

Yana Makhnyk is the Head of Business Development at Generis Marketing Agency, helping Web3 and crypto companies build trust and grow with investors, partners, and institutional clients. I’m an experienced Head of Business Development with a background in project management and marketing, working at the intersection of strategy, execution, and growth. I’ve led business development and delivery across tech and crypto projects, building systems that turn ideas into structured processes and real results. In my work, I focus on the questions founders actually ask: how to get clients in Web3, how to attract investors to a crypto project, how to build trust in a crypto company, and how to enter new markets with the right positioning. At Generis, we act as a growth partner for Web3 projects, exchanges, and infrastructure companies, helping them increase visibility, strengthen credibility, build engaged communities, and achieve results that go beyond short-term hype. I work closely with fou