Topics to Replace Cohorts: How Do Businesses React to Topics APIby@reidmitnick
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Topics to Replace Cohorts: How Do Businesses React to Topics API

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Google is trying to come up with a stable and privacy-secure solution that would not damage its ad targeting precision. Their first technology called FLoC promised to solve the controversy but failed to convince the community of its effectiveness. The second big proposition from Google named Topics API currently struggles for the same reason. The main difference from cookie technology is the availability of nondescript anonymized cohorts based on the users’ common interests. The idea of marking groups based on interests was met with opposition in the web advertising industry.

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